Why Use It?

Knowledge

Easily connect the right person with the right knowledge at the right time to answer service needs. Empower customers and employees with unified knowledge to provide a single source of truth. Ensure that your knowledge is relevant, by simply capturing and publishing across your content channels, while measuring impact through rich analytics.

Lead management and scoring

Increase sales-ready leads with advanced segmentation and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales.

Collaborative selling

Enable your sales professionals to effectively work across teams, geographies, and work groups. Tap into the combined social intellect of your company, automatically create shared workspaces for leads, and co-edit proposals in real time. Allow salespeople to get connected to the right people, share information, and organize around deals by harnessing the power of Yammer and Skype.

Marketing resource management

Integrate planning, budgeting, and tracking across all channels, including email, digital, social, and traditional. Collaborate and manage processes and workflows across your team—and across other departments and agencies—from a single platform.

Social and market insights

Give your sales team unprecedented social and market insights to foster customer relationships, generate more high-quality leads, and gain a competitive advantage. Social and market insights let your salespeople leverage connections and understand what prospects, customers, and competitors are doing and thinking, making every customer conversation more relevant, valuable, and productive.